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MLB Players File Lawsuit Against Sportsbooks for Using Their Likenesses to Promote Wagers

  • The lawsuits claim that operators used the likeness of players in marketing
  • The players are suing DraftKings, FanDuel, Bet365 Group, and Underdog Fantasy
  • Plaintiffs want both compensatory and punitive damages in these cases
MLB sign
The MLB players’ union is suing four gambling operators for using the likeness of players to promote wagers without having permission to do so. [Image: Shutterstock.com]

The Major League Baseball (MLB) player’s union has filed a lawsuit against major sportsbook operators, including FanDuel and DraftKings, for using the likenesses and names of players in marketing campaigns without the necessary permission to do so. This could have a major knock-on impact on how operators promote player prop bets if the plaintiffs are successful.

A complaint filed on Monday in a Manhattan state court named Underdog Fantasy and FanDuel as defendants, while a lawsuit in a Philadelphia federal court relates to Bet365 Group and DraftKings.

punitive and compensatory damages for what the union claims are “flagrant” violations

The plaintiffs want punitive and compensatory damages for what the union claims are “flagrant” violations that protect the publicity rights of almost all active players in the big leagues. The lawsuits contend that commercial usage of likenesses and names is integral for professional sportspeople for the “return on their substantial career investment.”

The NFL Players Association also went after DraftKings recently for not compensating players after using their likenesses when releasing non-fungible tokens (NFTs). The same law firm is representing the MLB and NFL players.

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