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NBA, Sportradar Add Betting Overlay to NBA League Pass App

  • The emBET-powered feature displays odds during live game broadcasts
  • Users can tap on the odds and place a bet on FanDuel or DraftKings
  • The functionality is opt-in and must be manually activated by the user
Dan Katz

Dan Katz graduated with a BS in Commerce from the University of Virginia and an MBA from Emory University. He clearly uses neither of those degrees now, having been writing about the gambling industry (specializing in poker) since 2005. Prior to that, he was an IT and management consultant. He is an avid gamer, primarily on PC, and enjoys collecting retro video games and consoles; finding room to set them all up is his current challenge. Dan lives in Atlanta, Georgia with his wife and two children. You can get in touch with Dan at [email protected].

NBA logo in 3D
Powered by Sportradar’s emBET, the NBA League Pass app can now display odds and offer in-app betting functionality to viewers in states where sports wagering is legal. [Image: Shutterstock.com]

The warm embrace between professional sports leagues and betting continues, as the NBA has announced new odds and wagering integration within NBA League Pass. The feature is powered by Sportradar’s emBET and will display odds right along with live game broadcasts.

viewers can tap on the odds and immediately place a bet

Where it differs significantly from other gambling line displays is that viewers can tap on the odds and immediately place a bet in either the FanDuel or DraftKings app. The two US sports betting market leaders are official betting partners of the NBA.

In Tuesday’s announcement, Sportradar Senior Vice President of Audiovisual Patrick Mostboeck said that the emBET overlay makes “in-play betting more engaging and immersive.”

“Integrating emBET is consistent with the NBA’s vision to create hyper-personalized and customized viewing experiences within NBA games,” added Scott Kaufman-Ross, the NBA’s Executive Vice President of Media and Gaming. “For NBA fans who want to wager on our games during live action, they can now elect to receive contextualized betting information directly on NBA League Pass.”

The betting functionality in the NBA League Pass app is only available in states where sports wagering is legal. It is also opt-in, meaning that users will not see it unless they specifically choose to turn it on.

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