888poker will be a sponsor of the upcoming Professional Fighters League (PFL) Europe Championship, taking place on December 8 in Dublin, Ireland. The online poker platform’s branding will appear around the cage during the fights.

The PFL will also showcase various forms of 888poker-related promotional material through its media channels before and during the event. 888poker intends to work with fighters to create interesting content for both MMA and poker fans.

only behind the UFC when it comes to global MMA bouts

The PFL has been rapidly growing its presence in the combat sports space and is only behind the UFC when it comes to global MMA bouts. Its SmartCage technology allows fans to get access to enhanced viewing experiences and caters to instant real-time wagering. The structure of the PFL is similar to traditional sports, following a league format that is followed by playoffs and ends with a championship event.

Speaking about the new partnership with 888poker, PFL Senior Vice President of International James Frewin noted the “strong synergies between the poker community and the mixed martial arts world.”