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Burnley Is Latest EPL Team to Secure a Gambling-Related Front-of-Shirt Sponsor

  • The W88 logo will appear on Burnley jerseys next season
  • The operator will also get in-stadium and digital visibility
  • W88 has partnered with other EPL teams in the past
Andrew O’Malley

Burnley stadium
W88 is on board as Burnley FC’s front-of-shirt sponsor for the upcoming season. [Image: Shutterstock.com]

Burnley Football Club (FC) is the latest English Premier League (EPL) side to enter a front-of-shirt sponsorship agreement with a gambling operator. This is despite an arranged ban on these deals that will come into place ahead of the 2026/2027 season.

Online casino and sportsbook operator W88 will have its logo displayed on the Burnley men’s and women’s team kits for the 2023/2024 season. The brand will also benefit from visibility at the team’s Turf Moor Stadium on game days, as well as on the team’s online channels.

W88 has partnered with other EPL teams in the past, including Aston Villa. Other teams have also entered front-of-shirt gambling sponsorships since the announcement of the upcoming ban, drawing some criticism from fans and anti-gambling groups.

Burnley FC Director Stuart Hunt said the deal was the result of lengthy discussions, adding that this type of partnership is especially important for a newly promoted team. W88 Business Development Manager Hilly Ehrlich also welcomed the deal, saying: “We’re hugely passionate about Premier League football and delighted to partner with Burnley FC as the team returns to the Premier League.”

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