Offering different promotions
WynnBET has struck a partnership with Jackpocket in New York in which it will collaborate with the third-party lottery app on a variety of promotional offers. Jackpocket has been operating in the New York market since January 2021, while WynnBET launched its online sportsbook in the state on February 4.
13% of its users have taken part in sports betting during the last six months
Jackpocket gives people in New York the ability to easily buy lottery tickets. According to research from Jackpocket, about 13% of its users have taken part in sports betting during the last six months.
Through this partnership, the two companies launched their “Big Game Deal” in advance of the Super Bowl, giving anyone in New York who created a new WynnBET account through Jackpocket access to a special signup offer on WynnBET. They also received lottery credits on their Jackpocket account.
Increasing awareness
Jackpocket CEO Peter Sullivan spoke about how the company is looking at expanding into new gaming verticals and striking partnerships such as this one with WynnBET. He said: “Teaming up with WynnBET ahead of the biggest night in football is a great opportunity to bring increased awareness to their online sportsbook and deliver more value to Jackpocket app users.”
Currently, Jackpocket is operational in ten states, including New Jersey, New York, Texas, and Ohio. It allows users to buy tickets for official state lotteries, including Mega Millions and Powerball. Since its launch, users have won over $100m through the various types of lotteries that are on offer.
Huge market
WynnBET was the seventh operator to go live in New York’s online sports betting market, though it missed out on all of the action in the state’s opening month. There were record-breaking results in the first month for the sector as a whole in New York. Between the launch date of January 8 and January 30, the total mobile sports betting handle was $1.625bn.
Gross gaming revenue reached $113m, with the state earning $57.6m in tax revenue thanks to the 51% tax rate. New York has quickly become the country’s largest sports betting market. With the Super Bowl being one of the biggest betting events of the year, February’s sports betting results are going to be highly anticipated.