A multi-year agreement

Continuing its commitment to sports deals, Betway has entered into a partnership with reigning NBA champions the Milwaukee Bucks.

The agreement will see betting operator Betway become the official gaming partner of the professional basketball team. Betway announced the multi-year deal via Twitter on Wednesday:

As a result of the partnership, Betway branding will appear during the team’s home games at the Fiserv Forum. It will also take center stage on the various Milwaukee Bucks digital platforms as part of ‘Betway Game Rewind.’ This will showcase highlights of the team’s previous matchups against current opponents.

A new relationship

Milwaukee Bucks chief business development and strategy officer Matt Pazaras said the team is thrilled to partner with Betway. He commented: “We look forward to growing our relationship with one of the premier online betting and gaming brands in the world.”

we’re looking forward to sharing the thrill of their successes”

Meanwhile, Betway CEO Anthony Werkman welcomed the Bucks into the operator’s “family of partners.” He said: “The Bucks are having a great season in the NBA and we’re looking forward to sharing the thrill of their successes together.”

Despite the new deal, online sports betting is not yet legal in Wisconsin. The only retail sportsbook up and running in the state is at the Oneida Casino near Green Bay. Other tribes are also reportedly looking at launching sportsbooks.

Betway’s US expansion

This is not the first NBA team Betway has teamed up with. The firm now has deals with more than eight other NBA teams, including the Cleveland Cavaliers, Golden State Warriors, and the Chicago Bulls. Betway also has relationships with franchises and organizations in other major sports, such as the New York Islanders, the NHL, NBA, and the NHL’s Stanley Cup Playoffs.

Betway has gradually expanded its reach across the US. It now has online sportsbooks live in New Jersey, Colorado, Iowa, Indiana, and Pennsylvania. To help with its expansion, Betway’s parent company began trading last month on the New York Stock Exchange. Super Group completed a reverse merger with a special purpose acquisition company to go public.