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Betfred to Launch Sports Betting Lounge Outside Denver Broncos Stadium Before New York Jets Game

  • Betfred Sports South Lounge will open on game days outside the Denver Broncos’ home stadium
  • The sportsbook launch will take place before the Broncos vs New York Jets game on Sunday
  • Fans attending the activation event and signing up can get a “100% wager match of up to $500”
  • Ex-Broncos wide receiver and two-time Super Bowl champ Rod Smith will host the activation
  • The lounge deepens Betfred’s Colorado footprint, which includes a deal with the Rockies?
Mark Pearson

Short Bio

Empower Field at Mile High Stadium with charging Broncos statues
Denver Broncos fans can look forward to a Betfred sports lounge just outside of Empower Field at Mile High, set to launch before Sunday’s game against the New York Jets. [Image: Shutterstock.com]

Lounge on a lawn

Betfred USA Sports has announced that it will launch a sports betting lounge on a lawn outside of the Denver Broncos’ home stadium. The inauguration will take place ahead of the National Football League (NFL) franchise’s weekend game against the New York Jets.

The promotional arm of the Colorado-based NFL team took to Twitter on September 21 to share news of the lounge’s curtain-raising launch this coming Sunday:

The Betfred Sports South Lounge, which will open on game days this season, will be on the south lawn just outside the Broncos’ home stadium, Empower Field at Mile High. According to an official Broncos news release, the age-21-or-over setup will include a bar, entertainment system, and a sportsbook where fans can view live odds and have the opportunity to secure free wagers.

Fans attending the activation event ahead of Sunday’s game will be able to download the Betfred Sports app and sign up for an online account to get a “100% wager match of up to $500, win or lose.” A selection of betting types to choose from includes straight wagers, in-play betting, and parlays.

Betfred Sports is the USA arm of the UK-based, privately owned global retail sportsbook giant, Betfred Group. The sports wagering company owns and operates more than 1,500 betting shops in the UK, with digital products also available in the UK and Spain.

Launching with a legend

Betfred Sports COO Bryan Bennett also went onto Twitter to trumpet Sunday’s launch activation. The event will be hosted in a tent by former Broncos legend Rod Smith, who dubbed it “Sunday Funday in the mile high city.”

In the news release, Bennett said the sports wagering lounge offers “a great opportunity to really interact with fans and inform attendees who Betfred Sports is and what we have to offer.”

one-of-a-kind pregame experience”

Denver Broncos chief commercial officer Mac Freeman concurred, saying that the lounge “will allow fans to engage with the team in a unique and exciting way.” Freeman added the franchise’s fans will get to enjoy a “one-of-a-kind pregame experience” right outside their team’s home stadium.

The Broncos have started the 2021-22 NFL season with a perfect 2-0 on the road. In their first home game of the season on September 26, they face the winless 0-2 New York Jets.

Deepening its Colorado relationship

The opening of a Betfred Sports sportsbook just outside the NFL franchise’s home stadium deepens the multi-year partnership the pair announced on June 15, 2020. Freeman mooted Sunday’s forthcoming “tailgate activation” at the sports wagering lounge outside the Empower Field at Mile High last year.

Betfred followed its tie-up with the Broncos with the next-day opening of its first retail sportsbook in Colorado at Saratoga Casino in Black Hawk.

In March 2021, Betfred partnered with another major league sports franchise in the state. It inked a multi-year sponsorship and marketing deal with Major League Baseball (MLB)’s Colorado Rockies.

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