Mile-high deal

WynnBET has become an official sports betting partner of the Colorado Rockies. The sportsbook operator announced this multi-year deal with the Major League Baseball (MLB) team on Wednesday via Twitter:

Through this agreement, WynnBET will host a number of premium hospitality events, as well as experiential activations during the team’s home games. The operator will get the ability to select fans to engage in certain types of memorable moments, including taking part in on-field ceremonies and throwing the ceremonial first pitch.

Premium brand exposure

WynnBET will also get access to numerous advertising opportunities through this partnership. Rotating WynnBET branding and signage will be present behind the home plate at the team’s home games at Coors Field. This branding will also appear on the main video boards in left field both before and during games. In-game promotions will take place, awarding prizes such as a trip to the Wynn Las Vegas casino resort.

WynnBET will get branding exposure across numerous Rockies digital assets, such as its social media channels, website, and its team page on the MLB Ballpark app. Fans will also be able to win tickets to Rockies games when playing “Spin Wheel” on WynnBET’s app. To celebrate the launch of the partnership, WynnBET offered a special in-app odds boost when the Rockies took on the Arizona Diamondbacks on Wednesday.

We view the Rockies as a multi-year opportunity to engage regularly with fans.”

Speaking to the Denver Post about the new partnership, WynnBET CEO Craig Billings said: “We view the Rockies as a multi-year opportunity to engage regularly with fans.”

Colorado Rockies vice president of corporate sponsorships Walker Monfort also commented on this deal, saying: “….we are incredibly excited to join forces to bring fans throughout the Rocky Mountain Region new and exciting ways to engage with Rockies baseball.”

WynnBET expanding its reach

There are WynnBET sportsbooks currently live in Tennessee, Indiana, Virginia, Michigan, Colorado, and New Jersey. The company also has plans to expand into a number of other states this year once it gets the green light from state regulators. It recently signed a deal with the San Carlos Apache Tribe in Arizona that provides it with sports betting market access in the state.

WynnBET has been live in the Colorado sports betting market since December 2020. The sector launched in the state for the first time in May 2020. In the first year of legal sports betting in Colorado, there was total handle of $2.3bn, leading to sportsbooks making $147.4m and the state receiving $6.6m in taxes.

In addition to this partnership with the Rockies, WynnBET also has deals in place with the NASCAR, the Cincinnati Reds, the Detroit Pistons, and the Memphis Grizzlies. The Colorado Rockies already have entered partnerships with other sportsbook operators like DraftKings and Betfred.