Wagering on pizza deliveries
US sports bettting giant DraftKings has partnered with Domino’s for a new game offering customers the chance to bet on carside deliveries for a share of $200,000.
Domino’s announced the news in a press release on Monday. The partnership forms part of a new promotion in which the pizza chain has guaranteed to complete its carside deliveries within two minutes upon check-in. Domino’s intends to add a free pizza on a customer’s next order if a delivery surpasses the time frame.
wager on whether the nationwide carside delivery will be quicker than two minutes
In tandem with that guarantee, DraftKings has created a betting game which allows customers to predict whether the pizza company will deliver on that pledge. DraftKings customers can wager on whether the nationwide carside delivery will be quicker than two minutes more or less than 80% of the time.
The game, which is accessible on the DraftKings website or daily fantasy app, will run through July 12.
A first for DraftKings
DraftKings took to Twitter on Monday night to promote the new free-to-play game, titled Domino’s Carside Delivery 2-Minute Guarantee Over/Under Challenge:
Domino’s executive vice president and chief marketing officer, Art D’Elia, described the collaboration as “the first time DraftKings has created a betting pool based on a company’s performance.”
Commenting on the promotion, he said: “As a company that prides itself on transparency, and to show how much we believe in our franchises and stores across the country, we’re giving customers the opportunity to predict how we’ll do and have a little fun, for free!”
A long list of partnerships
While this might be the first time DraftKings has created such a game, it’s certainly not the company’s first partnership. As it continues its expansion in multiple states across the US, the sportsbook operator has formed numerous agreements with various franchises already this year.
The operator kicked off 2021 by adding the NBA’s Charlotte Hornets to its long list of sports team partners in an effort to increase its exposure in North Carolina. The deal provides DraftKings with access to team logos and trademarks, in addition to advertising outside the Spectrum Center.
That same month, the operator also teamed up with the official Drone Racing League, allowing fans to place bets on races for the first time.?
the NFL’s first-ever sports betting partnerships
One of the operator’s most notable partnerships came in April when it secured a sports betting agreement with the NFL. The US major league named DraftKings as one of three betting partners, including also Caesars Entertainment and FanDuel. The agreements represent the NFL’s first-ever sports betting partnerships, giving the operators exclusive access to official NFL marks and content.